Strategies to ensure the retail distribution network delivers the right services, in the right locations, to the right people
Strategies to ensure the retail distribution network delivers the right services, in the right locations, to the right people
A branch network strategy is a detailed plan for the future development of a bank’s physical distribution network based on its business strategy, performance and positioning. It sets out the future shape, size and profile of a network of branches, self service and other physical channels.
FDP has created network strategies for banks across the world, combining our knowledge of branch design, branding, digital channels and business with rigorous analysis and excellent stakeholder management.
“We completely transformed our branch network to offer a new and unique banking experience, and saw a dramatic increase in customer satisfaction levels.”
Tariq Mohammed Abdul Salam - Chairman, Burgan Bank
A successful branch network strategy drives improved business performance, whilst optimising cost and investment by:
A network strategy by FDP combines investigative research with existing performance data, rigorous analysis and our ability to apply intelligent design creativity. The content of every retail network strategy is different, reflecting the context and objectives of each individual client but it typically takes up to four months from project initiation to delivering the final document.
This time includes a period of intensive review, study and analysis, together with a detailed assessment of each existing branch location, and workshops with the bank’s senior leadership team. The strategy will establish a vision for the future by recommending long and short-term actions for the existing branch network together with target locations of future branches based on variables such as size, budget, geographic footprint, products and consumer demographics.
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Branch visits
FDP visited every GCB branch in Ghana
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