The bank branch of the future will look, act and perform differently
The bank branch of the future will look, act and perform differently
We work with banks to manage and enhance the value of the brand and deliver it in a retail environment that expresses those values. A strong brand identity supported by great service will encourage and develop lifelong customer loyalty and trust – the foundations for a stable and growing business.
We work closely with clients to translate their business objectives into fully articulated brands. We conduct brand audits, review competitors, and talk to staff and customers. We bring together heritage, corporate culture and ambitions for the future to define an identity and strategy that is bespoke to each of our clients.
Our network strategies ensure the retail network delivers the right services in the right locations, according to each bank’s customer requirements. We work closely with our clients to understand how they work and how they want to improve. Through this process we define new retail models that better serve all segments of the bank’s customer base by improving service and sales. We carefully consider everything from ergonomics and security to customer journeys and marketing strategies to define a bespoke model that works for our clients. These take account of local factors, demographics and behaviours to make the most of every branch.
“The value of the bank has increased by over four times. There can be no doubt that FDP’s combination of creativity with business objectives has made a significant contribution to this growth.”
Andrew Stevens - Former Group CEO - Commercial Bank
FDP develop and design physical and digital delivery channels that enable banks to offer an omnichannel experience within branch. With our knowledge of retail banking trends across the globe we develop concepts that encompass best practice and the latest technological innovation, all designed to deliver retail strategies.
We consider digital and physical platforms as part of the same offer, where the branch environment is focused on ensuring cost-effective service delivery and supporting alternative channels. Our innovative digital strategies and platforms drive customer engagement, build the brand and ensure that their network is positioned for the future.
At FDP we design bank branches that are bespoke to each of our clients. Our experienced team of architects and designers create and deliver environments of the highest quality. We deliver everything in-house from the architecture to the interiors and the furniture.
We ensure all elements of the design work are deliverable and value for money. We do this by prototyping furniture elements to test ergonomics, identifying local suppliers and assessing the quality of their work, and working closely with our clients’ procurement departments.
“We completely transformed our branch network to offer a new and unique banking experience, and saw a dramatic increase in customer satisfaction levels.”
Tariq Mohammed Abdul Salam - Chairman, Burgan Bank
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