FDP assisted Alternatif Bank in the transformation from a conventional retail bank with a transactional focus, serving all customer segments, to a business specialist bank with a fully coordinated and integrated physical and digital presence.
The re-positioning to a ‘challenger bank’ necessitated the development of a robust and comprehensive re-assessment of the banks’ physical representation across Turkey in order to re-align the branch network in order to reflect the new business objectives and proposition.
The development of the retail network strategy demanded extensive research into the economic and demographic character of Turkey, together with a detailed assessment of each existing branch location.
