FDP has developed a market leading branch concept aimed at young customers, providing an attractive, stimulating, multi-faceted environment with that capacity to provide engaging educational information and provide the technology to meet high levels of expectation.
Breaking away from the traditional branch planning approach where zoned areas providing specific services, the Youth-Branch is a flexible environment, where the customer can access any service at any location in the Branch, while the Bank is provided the opportunity to build a relationship with the customer. The Youth-Branch environment reflects the Banks forward thinking ambition and a business strategy to capture and secure valued early customer relationships.
