Ithmaar Bank

Following a merger FDP created a new identity for Ithmaar Bank and a “Brand Hub” branch to showcase their new image.

PROJECT:
Retail Environment Design

CLIENT:
Ithmaar Bank

LOCATION:
Kingdom of Bahrain

Ithmaar Bank is a new Islamic retail bank created through the merger of Shamil Bank with investment bank Ithmaar. FDP led the transformation of the bank’s network of branches and ATMs, creating a Rebrand Manual which was used to roll out the new identity across the bank’s network in less than one month.

Following the initial rebrand, we have now completed the design of a totally new, customer focused retail environment for Ithmaar, which provides improved comfort and hospitality, enhanced self service facilities and better communication. The new branch will be a “Brand Hub” acting as an embodiment of the bank’s new image and values.

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